Before you dive head first into a Google Adwords campaign it is important to understand the “Quality Score” of your keywords, and how it is calculated. Broadly speaking the quality score is a measure of how relevant your ads are to the keywords you are bidding on. This is displayed on a scale between 1 […]

PPV (Pay Per View) aka CPV (Click Per View), is still a viable way to generate capital on the web. Used for over a decade or more, it’s a fundamental process whereby marketers can alert people to their services and goods and do so in a way that can be optimized for the best ROI […]