For most people, the ultimate goal behind creating a website or blog is to make money online. There are about a hundred different ways to monetize your online venture, but getting traffic is a prerequisite to each of those. The logic is plain and clear – you can promote your products or services successfully only if you have a sizeable audience. But what if you aren’t really big on the online traffic scene and want to make money anyway? Well, if the target audience isn’t coming to you, you can reach out to them, in their inbox. Email marketing serves as a great tool for targeting the right audience with a personalized message.
To achieve this goal you are going to require a big mailing list. A fairly recent phenomenon in the world of online marketing, pre-pop, is proving to be a great tool for gathering email information and creating a chunky mailing list.
It is important to understand how the pre-pop feature functions to be able to make its optimum use for building your mailing list. Pre-pop, short for pre-populate, is a feature that allows user information such as name and email to be automatically filled in in the given fields on a website’s landing page. Since the information has already been pre-populated, it increases the probability of the user click on the submit button and sharing the data with the concerned website. The feature has been touted as a great tool for increasing a website’s conversion rate. Besides this primary function, pre-pop can also be used to build a mailing list. Here’s how:
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