Have you been churning out quality and informative posts that are catchy in every way, but failing to rank your pages in Google? Your interesting post might not be gathering the amount of traffic that it actually deserves. Have you realized where the hitch is? Well, it’s because you have striven hard to produce posts that are unsurpassed in every way except for the keywords. The lack of target keywords acts as a snag for your posts. Wondering what’s the solution, but tired of stereotype SEO publicity posts? Well, you have landed at the right page that would steer you in the correct way. Let us start with a brief idea of keywords.
What Are Keywords?
When it comes to search engine optimization keywords are the most indispensable ones. They are the connectors in establishing a relationship between your post and you. If you are a beginner, you would come across a lot of tips suggesting you about the importance of target keywords in SEO.
It’s time that you realize that Google is a machine that employs algorithms to rank a site for specific keywords. Of course, there can be a range of factors impacting its ranking, but keywords are the most inevitable among them. Once you get the keywords rightly placed, you can proceed to other factors to build up an excellent content, like linkbuilding, etc. With a confluence of all the essential factors, you can be successful in generating a valuable post and drive traffic.
Sneak a peek here to uncover a lot of significant facts about keywords that might have stayed inarticulate to you.
What Is The Significance Of Keyword From SEO POV?
Truly, Google has already made it apparent that it doesn’t deem Meta Keywords as essential in keyword selection and it’s no surprise. Plenty of bloggers and article writers simply stuff keywords to optimize the content. So here comes the food for thought. For instance, you are writing on “Keyword Exploration” for beginners. Here, you would not want to rank that enlightening page with keywords like “Keyword”, “SEO”, etc. as visitors would simply leave your blog, adversely affecting the average time on site and bounce rate. Instead, a stringed keyword like “Significance of Keywords” would facilitate it in ranking.
You can search for the competition that your target keyword can endure, via “Traffic Travis SEO software”. Here you can learn if your keywords are easily target-able.
How To Use Instant Search For Searching Keywords?
Let’s quickly hit upon how to use Google Instant search. Suppose you want to build on an old post of yours. Based on your previous analytic statistics and permalink, you can ascertain a few keywords and use “Google Keyword search tool” to unearth monthly search and test out competition. As of now, you would be contended to know that you can quickly employ “Google Instant search” to determine your Target Keyword.
Keywords Density and Keyword Positioning
SEO strategies have undergone phenomenal changes and now it’s the time for tailed keywords. Gone are the days when your posts could have easily scaled up to the zenith of the 10 page search results for the one-word search string. Now, the web is densely occupied with myriad of sites. Being consistently on the pinnacle indeed demands some strategic keyword optimization. Suppose, your keyword is “Keyword”, it can be
- short tailed like “Keyword Planner”
- long tailed like “Keyword Planner Websites”
Once you detect your low-competition target Keyword, you next job is to generate an SEO optimized article for your target keyword.
You can get a broad idea about keyword density calculation from “Wiki article”. Depending upon target keyword, you can maintain a specific % of keyword density. So when bots navigate through your post, it concludes, from keyword density, that the page is edifying for the users for particular keyword. Keyword density should be ideally 3-5% of article length.
No Keyword Stuffing
However, do not misinterpret keyword density as keyword stuffing. Do not overcrowd your post with keywords. Use a plug-in known as “Keyword density checker Word press plug-in” for Word press to trial with keyword stuffing. Also, seek help of online keyword density checker websites.
Now that you have recognized the perfect keywords, try using it in the title of the post. That creates the magic! If you rank for “Best SEO plug-ins”, you can create Meta title as “Advantages of best SEO plug-in”. On a small note of advice, try avoiding numbers in permalink, otherwise in future when you add more plug-in, the number will be nonsensical.
On a personal suggestion, try adding keyword in Meta description, Meta title and Meta keyword field including H1 tag. Try rolling out SEO-friendly contents using H1, H2, H3 tags. However, do not overuse headings tags as that become detrimental.
So by now, you must have been swayed about the necessity of keywords. So, now be discerning enough to find out profitable keywords for your post using “Traffic Travis” or “Google Keyword Tool”.
Create a post on that and use “Free Keyword monitor for Google” or “Google Keyword ranking sites” to keep a track of your keyword placement. Finally, work on link construction to progress its ranking.