Blogs are a great way to make the right kind of noise about your business venture and expand its outreach. However, paucity of time often turns out be the biggest stumbling block for most business owners looking to launch and sustain an effective blog. Here are some smart tips to overcome the ‘too busy to write’ obstacle.

Find a Niche

The first important step is to arrive upon a specific niche for your blog. It pays to have a blog to that is not too downright promotional and focuses on interactive and engaging organic content. With that parameter is mind, you need to arrive at a specific niche on which you possess a certain expertise and are excited to write about, day after day.

Create an Idea Bank

The most interesting ideas hit you at the most unsuspecting times, like when you are in an elevator or waiting at a traffic signal, and not necessarily when you are doing some hard thinking at your writing desk. Cease an idea as it occurs and enter it in your idea bank instead of relying on your memory, because you’ll be surprised how easily your mind betrays you when you think too hard. An idea bank can come in handy on rainy days and helps in ensuring you never run out of topics to write on.

Be Consistent

Consistency is crucial for improving your blog’s reputation, both from SEO standpoint and in terms of credibility to the reader. Begin by deciding on a realistic volume of posts and stick to it. Going overboard with over five posts in a day for the first week and eventually not being able to come up with even one will do your blog more harm than good. It is best to take things slow, and stick to a modest one post a day (or every alternate day), so that you can achieve consistency in your posts in the long run.

Write, Write, Write

Everyone has good days and bad ones when it comes to writing. But you must write, even on the worst of the days, so that you don’t become lax in your approach over time. The smart thing to do is writing as much as you can on good days, so that you have something to post even on the non-productive ones.

Consider Outsourcing

If all else fails, you can always consider outsourcing the writing job to a professional and limit your own involvement to editing the content as per your requirements and posting it online.
Whether you want to spread the word about an upcoming project, publicize existing products and services or simply engage with your target audience, a blog can prove to be an effective online marketing tool. It is an endeavor that will stand you in good stead in the future, so make time and start blogging.

There are several ways through which a business can be run successfully, and content marketing is obviously one of the major digital advertising strategies.  In this context, the role of content archives can never be denied. It is such a tool that can bring a lot of visitors to a site.

Archives may be utilized in marketing in order to enhance brand knowledge as well as awareness. It has direct commercial importance as the source of latest product innovation. However, there are many businessmen who do not know how to create well-organized content. The following tips may be helpful to them.

Assess the previously created effective content

Sometimes, it is noticed that there are some web contents that has a great success while some others cannot do so. In this case, you need to take the advantage of any previous content that once brought success. Of course, prior to leveraging the success, you should gain success.

You have to determine what your potential customers actually want to know from the content of your web pages. Besides, you can also measure the relevancy of your content to your product. You have to focus only on that content that is able to fascinate your customers or the online traffic. You have to make out whether you need to add some additional information to let the customers know more about your business.

The next step is to add some proposals to archives. It is one of the important features of any archive. Recommendation is a primary factor across every phase of any purchase cycle. Other areas, for example advertising or digital sources of info are significant for the phases, but nothing is as valuable as recommendations.

Content optimization is essential

As content is always comprised of different words or phrases, it can make sense only when there is the right application of words. Besides, you may focus on objective content, which is created in such a manner that it is not pushy but much balanced and neutral. Another fact is that most of the customers usually rely on educational matters of a company when it appears to be very objective. However, you have to keep yourself up-to-date with the latest trends that are related to SEO. Besides, you have to evaluate the best possibilities to execute the new strategies.

Try to prove the worth of your archive

An archive can be unique only when it provides helpful facts and information to the users. To show the significance of your archive, you may plan to give access only to those users who pay for reading it. In other words, it will offer you some monetary profit also. However, besides this type of technique, there are also some aspects through which you can confirm the value of your archive.

Fresh content and the rising trends may be very useful. Besides, you can place important advertisements just beside your content so that the users become more interested in it. Make certain that visitors can easily get the content, which they are searching for.

There are many rules to maintain the archive of your company’s site. Thus, most of the companies hire professional archivists for exploiting business records.

The way people interact on the internet has changed quite dramatically over the last 10 years, with the rise of Web 2.0 and social media giants like Facebook and Twitter. Content that goes viral drives an enormous amount of traffic, and people often spend as much time following links from their friends as they do searching for content on Google.

Currently one of the main factors in determining a page’s position on Google Search is the amount of backlinks it has from other high quality and relevant web pages. You could describe these as the Web 1.0 version of likes or re-tweets.

In 2010 Google’s PR man Matt Cutts explained in a video that Google were also beginning to recognize social media activity itself as an indicator of a site’s popularity. Whenever a user shares a link on their Facebook page or Twitter account, it is known as a “social signal.”

This immediately gave rise to the idea that having a strong social media presence played an important role in your website’s search rankings, and should join other traditional SEO techniques as part of your overall strategy.

Unfortunately it seems webmasters may have jumped the gun on just how important social signals actually are. In 2014 Matt Cutts was back with another video where he revealed Google DOES NOT use social media as a special factor in its search results. If Facebook and Twitter posts are crawlable, they are treated like any other page on the web. He says having a million followers or getting X number of re-tweets is not necessarily going to directly boost your search presence.

Now we’re beginning to see a trend where SEO experts are ignoring social media in their strategies. This is a foolish response to Matt’s comments. If a link to your site goes viral, it is still going to help Google find that page. Furthermore numerous studies show a correlation between social media activity and search results. Not because Google is ranking based on social media popularity, but because if something goes viral the content will also get backlinks in the traditional manner.
So having a strong social media strategy WILL boost your search rankings, but not in the way you might assume.

Before you dive head first into a Google Adwords campaign it is important to understand the “Quality Score” of your keywords, and how it is calculated.

Broadly speaking the quality score is a measure of how relevant your ads are to the keywords you are bidding on. This is displayed on a scale between 1 and 10, with 10 being the most relevant and 1 being the least. The lower your quality score the less likely Google are to display your ad and the more you’ll need to pay for the privilege.

The following factors affect your quality score and should be tweaked accordingly to get better results:

Relevance

If you were bidding on the term “Tennis Shoes” and your ad is about hiking boots, it will be deemed irrelevant and given a low quality score.

Landing Page

The landing page is the destination that your ad takes the visitor to. Even if your ad is relevant you will get a low score if your landing page is not. For example if you target “Tennis Shoes” and promote tennis shoes in your ad, but the landing page is about hiking boots.

You will also be penalized if the page is hard to navigate or poorly worded.

Past Performance

It is important to consistently create the best campaigns possible, because your past performance impacts your current quality score. It is an ongoing process. So if your display url has been used before, or if you’ve targeted certain regions or devices before, and you’ve had a poor CTR, this may impact your current campaign.

Poor Performance

Likewise even if on paper your ad is relevant and has a high score to begin with, over time this may lower if users are not clicking your ads. This is a sign that they’re not actually relevant for what users are searching or that your ad copy is not very engaging.

Top Tip

Improving quality score is all about narrowing down your target audience. By using “negative keywords” you can filter out all of the searches for terms that are irrelevant to your business.
Using our example you may want users who search “buy tennis shoes,” but not “buy tennis shoes and socks,” because you don’t sell socks. In that case you would filter “socks.”