The way people interact on the internet has changed quite dramatically over the last 10 years, with the rise of Web 2.0 and social media giants like Facebook and Twitter. Content that goes viral drives an enormous amount of traffic, and people often spend as much time following links from their friends as they do searching for content on Google.

Currently one of the main factors in determining a page’s position on Google Search is the amount of backlinks it has from other high quality and relevant web pages. You could describe these as the Web 1.0 version of likes or re-tweets.

In 2010 Google’s PR man Matt Cutts explained in a video that Google were also beginning to recognize social media activity itself as an indicator of a site’s popularity. Whenever a user shares a link on their Facebook page or Twitter account, it is known as a “social signal.”

This immediately gave rise to the idea that having a strong social media presence played an important role in your website’s search rankings, and should join other traditional SEO techniques as part of your overall strategy.

Unfortunately it seems webmasters may have jumped the gun on just how important social signals actually are. In 2014 Matt Cutts was back with another video where he revealed Google DOES NOT use social media as a special factor in its search results. If Facebook and Twitter posts are crawlable, they are treated like any other page on the web. He says having a million followers or getting X number of re-tweets is not necessarily going to directly boost your search presence.

Now we’re beginning to see a trend where SEO experts are ignoring social media in their strategies. This is a foolish response to Matt’s comments. If a link to your site goes viral, it is still going to help Google find that page. Furthermore numerous studies show a correlation between social media activity and search results. Not because Google is ranking based on social media popularity, but because if something goes viral the content will also get backlinks in the traditional manner.
So having a strong social media strategy WILL boost your search rankings, but not in the way you might assume.

Before you dive head first into a Google Adwords campaign it is important to understand the “Quality Score” of your keywords, and how it is calculated.

Broadly speaking the quality score is a measure of how relevant your ads are to the keywords you are bidding on. This is displayed on a scale between 1 and 10, with 10 being the most relevant and 1 being the least. The lower your quality score the less likely Google are to display your ad and the more you’ll need to pay for the privilege.

The following factors affect your quality score and should be tweaked accordingly to get better results:

Relevance

If you were bidding on the term “Tennis Shoes” and your ad is about hiking boots, it will be deemed irrelevant and given a low quality score.

Landing Page

The landing page is the destination that your ad takes the visitor to. Even if your ad is relevant you will get a low score if your landing page is not. For example if you target “Tennis Shoes” and promote tennis shoes in your ad, but the landing page is about hiking boots.

You will also be penalized if the page is hard to navigate or poorly worded.

Past Performance

It is important to consistently create the best campaigns possible, because your past performance impacts your current quality score. It is an ongoing process. So if your display url has been used before, or if you’ve targeted certain regions or devices before, and you’ve had a poor CTR, this may impact your current campaign.

Poor Performance

Likewise even if on paper your ad is relevant and has a high score to begin with, over time this may lower if users are not clicking your ads. This is a sign that they’re not actually relevant for what users are searching or that your ad copy is not very engaging.

Top Tip

Improving quality score is all about narrowing down your target audience. By using “negative keywords” you can filter out all of the searches for terms that are irrelevant to your business.
Using our example you may want users who search “buy tennis shoes,” but not “buy tennis shoes and socks,” because you don’t sell socks. In that case you would filter “socks.”

While it is true that successful affiliate marketers tend to tap into products that sell in a high volume and have a long lifespan, there is also a lot of money to be made on one off or seasonal events.

Seasonal Events

Valentines Day, Easter and Christmas are obvious examples of seasonal events and holidays, where related products or services will see a spike in interest. If you can find related affiliate programs you are sure to increase your earnings potential.

It is also often the case that many of your long term affiliate campaigns will see a spike during seasonal holidays, due to the nature of consumerism. If you are marketing fishing supplies, it’s likely that people will buy fishing enthusiasts fishing related products for Christmas gifts.

It is therefore wise to ramp up marketing efforts during broad seasonal events like Christmas regardless of the product or service.

The travel industry is also impacted seasonally by the weather. Residents of countries going through their winter months are likely to travel to warmer climates and thus affiliate marketers focussing on the broad range of travel services and related products, will be able to tap in to these seasonal and geographical fluctuations.

One Off Events

Like seasonal events, one off events are also worth targeting. These may include music festivals, conferences, or brand new product launches.

People may only be interested in these for a short period of time, but within that time they are likely to part with their money. If you develop a keen eye for seasonal and one off events, you can have success all year round, on top of your long term projects.

Trends

Extra savvy marketers will also be able to recognize a third category of one off events, which are often driven by mainstream media and social media coverage. We can call these trends.

Perhaps a celebrity just endorsed a product in a viral way, or maybe even a pop icon just died. The product and music in these two examples will be immediately searched by consumers, so you’ll need to mount a quick response to cash in.

Once you recognize the value in how the markets fluctuate based on the seasons and one off events, you will be able to think outside the box and develop some unique and effective affiliate campaigns.

PPV (Pay Per View) aka CPV (Click Per View), is still a viable way to generate capital on the web. Used for over a decade or more, it’s a fundamental process whereby marketers can alert people to their services and goods and do so in a way that can be optimized for the best ROI i.e. Return On Investment.

There are smart ways to do PPV and there are less than optimum. Knowing the true value of the tried and true techniques is what can make the difference between success or failure. Yes, some people make good money with Ppv and others make immense amounts of capital using this process. It all depends on one’s ability and willingness to do one’s due diligence. This means knowing the process from beginning to end, knowing the definitions, actions, and strategies the smart internet marketers employ.

Basically, PPV is what’s known as Adware. A surfer installs it on their computer via software or an opt-in choice. The adware then counts the impressions and more. You bid on specific URLs, adwords or keywords and keyphrases to help you get more hits and conversions. It takes diligence regarding research and maintenance but once the fundamentals are in, it’s not that difficult to follow through.

The information I’m giving out is priceless and you might think I’m crazy, but It’s all for the better good. Now that you know what PPV is, you need to know how to sign up for a PPV network and how to make the best of it.

Wait, there’s more!