While it is true that successful affiliate marketers tend to tap into products that sell in a high volume and have a long lifespan, there is also a lot of money to be made on one off or seasonal events.
Valentines Day, Easter and Christmas are obvious examples of seasonal events and holidays, where related products or services will see a spike in interest. If you can find related affiliate programs you are sure to increase your earnings potential.
It is also often the case that many of your long term affiliate campaigns will see a spike during seasonal holidays, due to the nature of consumerism. If you are marketing fishing supplies, it’s likely that people will buy fishing enthusiasts fishing related products for Christmas gifts.
It is therefore wise to ramp up marketing efforts during broad seasonal events like Christmas regardless of the product or service.
The travel industry is also impacted seasonally by the weather. Residents of countries going through their winter months are likely to travel to warmer climates and thus affiliate marketers focussing on the broad range of travel services and related products, will be able to tap in to these seasonal and geographical fluctuations.
One Off Events
Like seasonal events, one off events are also worth targeting. These may include music festivals, conferences, or brand new product launches.
People may only be interested in these for a short period of time, but within that time they are likely to part with their money. If you develop a keen eye for seasonal and one off events, you can have success all year round, on top of your long term projects.
Extra savvy marketers will also be able to recognize a third category of one off events, which are often driven by mainstream media and social media coverage. We can call these trends.
Perhaps a celebrity just endorsed a product in a viral way, or maybe even a pop icon just died. The product and music in these two examples will be immediately searched by consumers, so you’ll need to mount a quick response to cash in.
Once you recognize the value in how the markets fluctuate based on the seasons and one off events, you will be able to think outside the box and develop some unique and effective affiliate campaigns.