Blogs are a great way to make the right kind of noise about your business venture and expand its outreach. However, paucity of time often turns out be the biggest stumbling block for most business owners looking to launch and sustain an effective blog. Here are some smart tips to overcome the ‘too busy to write’ obstacle.
Find a Niche
The first important step is to arrive upon a specific niche for your blog. It pays to have a blog to that is not too downright promotional and focuses on interactive and engaging organic content. With that parameter is mind, you need to arrive at a specific niche on which you possess a certain expertise and are excited to write about, day after day.
Create an Idea Bank
The most interesting ideas hit you at the most unsuspecting times, like when you are in an elevator or waiting at a traffic signal, and not necessarily when you are doing some hard thinking at your writing desk. Cease an idea as it occurs and enter it in your idea bank instead of relying on your memory, because you’ll be surprised how easily your mind betrays you when you think too hard. An idea bank can come in handy on rainy days and helps in ensuring you never run out of topics to write on.
Consistency is crucial for improving your blog’s reputation, both from SEO standpoint and in terms of credibility to the reader. Begin by deciding on a realistic volume of posts and stick to it. Going overboard with over five posts in a day for the first week and eventually not being able to come up with even one will do your blog more harm than good. It is best to take things slow, and stick to a modest one post a day (or every alternate day), so that you can achieve consistency in your posts in the long run.
Write, Write, Write
Everyone has good days and bad ones when it comes to writing. But you must write, even on the worst of the days, so that you don’t become lax in your approach over time. The smart thing to do is writing as much as you can on good days, so that you have something to post even on the non-productive ones.
If all else fails, you can always consider outsourcing the writing job to a professional and limit your own involvement to editing the content as per your requirements and posting it online.
Whether you want to spread the word about an upcoming project, publicize existing products and services or simply engage with your target audience, a blog can prove to be an effective online marketing tool. It is an endeavor that will stand you in good stead in the future, so make time and start blogging.