Giveaways and freebies have been a tried and tested marketing formula that almost never fails the litmus test. Though these have been around in the offline world for as long as one can remember, giveaways and contests have become an indispensable marketing tool in the social media age. At a time when almost everyone is relying on these tools to improve their online presence, the right strategy and timing can go a long way in helping you stand out.

Get the Formula Right

On the face of it, giveaways may seem like a simple deal – you put up a certain prize on offer and attract users in return. However, given the crowded space the internet is, not every giveaway translates into success. It is, therefore, important to use the right formula for announcing a giveaway. Besides announcing a certain prize money, you should also come up with added incentives that lures more and more people into subscribing to your offer, making the contest go viral. As the buzz around a giveaway grows, more and more people are likely to sign up for it. All the new subscribers in your database are potential customers you can reach out to by way of email marketing. As long as this criterion is met, you are on the right track.

Wait, there’s more!

When was the last time you signed into a computer to read an article, watch a YouTube video or even shop online? Seems like a thing from another age and time, right? Well, Google thinks so too, which is why the internet giant has come up with an all new mobile-friendly algorithm.

What it Means?

The new mobile-friendly algorithm is by far the biggest change to be introduced by Google in over two years and is slated to bring about a complete overhaul in search ranking results with mobile-friendly sites taking prominence over their still-only-computer-friendly counterparts. This primarily means higher visibility for sites with mobile-focused sites as opposed to those who have not yet ventured in arena of mobile browsing or sites whose mobile websites are still in their nascent stages.

Mobile-Focused: The Hot Trend

With more and more users relying heavily on their smartphones, tablets and phablets to surf the internet, access social media platforms and even e-commerce sites, tilting the surfing experience to assist mobile browsing is only the next logical step in the evolvement of the virtual world. The change ushered in by Google’s new algorithm is aimed at simplifying user experience by formatting search results for the mobile device. The fact that Google actually made an announcement about the change in its algorithm speaks volumes its impact on internet traffic and subsequent revenue generation for individual sites.

What the Update Includes

The global launch of this new mobile-friendly algorithm is meant to simplify the users’ online experience. Some of the key features included in this update are:

  • Relevant and high quality results on mobile devices
  • Ability to read text without the need to zoom or tap on the content
  • Eliminating the need for horizontal scrolling a web page on a mobile device.
  • Altering search ranking of sites in accordance with the status of their mobile browsing sites
  • Focusing on individual pages as opposed to complete websites.

Wait, there’s more!

Blogs are a great way to make the right kind of noise about your business venture and expand its outreach. However, paucity of time often turns out be the biggest stumbling block for most business owners looking to launch and sustain an effective blog. Here are some smart tips to overcome the ‘too busy to write’ obstacle.

Find a Niche

The first important step is to arrive upon a specific niche for your blog. It pays to have a blog to that is not too downright promotional and focuses on interactive and engaging organic content. With that parameter is mind, you need to arrive at a specific niche on which you possess a certain expertise and are excited to write about, day after day.

Create an Idea Bank

The most interesting ideas hit you at the most unsuspecting times, like when you are in an elevator or waiting at a traffic signal, and not necessarily when you are doing some hard thinking at your writing desk. Cease an idea as it occurs and enter it in your idea bank instead of relying on your memory, because you’ll be surprised how easily your mind betrays you when you think too hard. An idea bank can come in handy on rainy days and helps in ensuring you never run out of topics to write on.

Wait, there’s more!

There are several ways through which a business can be run successfully, and content marketing is obviously one of the major digital advertising strategies.  In this context, the role of content archives can never be denied. It is such a tool that can bring a lot of visitors to a site.

Archives may be utilized in marketing in order to enhance brand knowledge as well as awareness. It has direct commercial importance as the source of latest product innovation. However, there are many businessmen who do not know how to create well-organized content. The following tips may be helpful to them.

Assess the previously created effective content

Sometimes, it is noticed that there are some web contents that has a great success while some others cannot do so. In this case, you need to take the advantage of any previous content that once brought success. Of course, prior to leveraging the success, you should gain success.

Wait, there’s more!